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NFL to Monitor Facebook, Twitter


NFL to Monitor Facebook, Twitter



The Indiana-based social media company, Raidious, will run the Social Media Command Center. The group will set up in downtown Indianapolis where the company will monitor Twitter, Facebook, Foursquare, YouTube and Flickr.

Employees will look for complaints and comments from users on everything from parking at the game to potential threats of terrorism.

The project will be Raidious’s biggest yet, with more than 50 employees involved in the operation. The group will look specifically at tweets to the Super Bowl host committee’s Twitter handle, posts with the hash tag #SB46 and will also be looking for 300 different keywords.

The company’s primary goal will be to monitor for moments of crisis and safety and make Super Bowl staff

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